Even more credibility from Vouchforthis

Posted on 07. Apr, 2010 by Martin in Recent Changes

A few weeks ago I was trying to persuade a community of website users that getting their website testimonials verified was a good idea (and that they should join vouchforthis to do so!). One of the group raised the point that an unscrupulous website owner could copy the style of a vouchforthis website widget and place it onto his own website, thereby making it look like his testimonials had been vouched-for when in fact they weren’t.

So in order to make it just a little harder to ‘forge’ a vouchforthis widget we have changed the link at the foot of each widget so that instead of giving a link just to the vouchforthis home page we now link to a vouchforthis page which verifies that the person using the widget is actually a vouchforthis member. It even names the member in case the forger tries using a link belonging to somebody else. If a link does happen to point to an invalid member then we are sent an email alering us to this fact so that we can investigate and ask the offending website owner to take the widget down.

Passing products off as authentic when they are not is a problem affecting all walks of business life, from handbags to music to software. At the end of the day we are delighted when website owners try to mimic our widgets, as it shows that they have appreciated the value of our system of verifying testimonials. What they should also be appreciating is that at just £9.99 per year it is far better to own the real thing.

Tags: counterfeit, false, fraud, Recent Changes, testimonial